Glossar · 334 Begriffe
Fachbegriffe der B2B-Neukundengewinnung von A bis Z
Vom Account-Based Marketing bis zur Zero-Click-Search: Hier finden Sie die Begriffe, die in Vertrieb, Marketing und Suchmaschinenoptimierung täglich fallen – jeweils mit Definition, Praxisbezug und den häufigsten Fragen.
A
- A/B-Testing
- Above the Fold
- Acceptance Rate
- Account Executive (AE)
- Account Mapping
- Account Penetration
- Account Tiering
- Account-Based Marketing (ABM)
- Activation Rate
- AI Citation (KI-Zitierung)
- AI Overviews
- AIDA-Modell
- Anchor-Text
- Annual Recurring Revenue (ARR)
- Answer Engine Optimization
- Attributionsmodell
- Average Contract Value (ACV)
B
C
- Call-to-Action (CTA)
- Canonical Tag
- Category Design
- Challenger Sale
- Champion (Sales Champion)
- Champion Building
- Channel Sales (indirekter Vertrieb)
- Churn Rate
- Click-Through-Rate (CTR)
- Close Plan
- Closed Lost
- Closed Won
- Closed-Lost-Analyse
- Co-Selling
- Cohort-Analyse
- Command of the Message
- Commercial Intent
- Competitive Displacement
- Competitive Intelligence
- Connection Rate
- Consent Management
- Content Cadence
- Content Cluster
- Content Refresh
- Content Syndication
- Content-Gap-Analyse
- Content-Personalisierung
- Conversation Intelligence
- Conversational Marketing
- Conversion API
- Conversion Rate
- Conversion-Rate-Optimierung
- Conversion-Rate-Optimierung (CRO)
- Conversion-Tracking
- Core Web Vitals
- Cost per Acquisition
- Cost per Click (CPC)
- Cost per Lead (CPL)
- Crawl Budget
- Cross-Selling
- Custom Audience
- Customer Acquisition Cost (CAC)
- Customer Health Score
- Customer Journey
- Customer Lifetime Value (CLV)
- Customer Onboarding
- Customer Success
D
E
F
G
I
K
L
- Land and Expand
- Landingpage
- Landingpage-Optimierung
- Large Language Model
- Last-Touch Attribution
- Lead Handoff (Lead-Übergabe)
- Lead Magnet
- Lead Nurturing
- Lead Routing
- Lead Scoring
- Lead Velocity Rate
- Lead-Qualifizierung
- Linkbuilding
- LinkedIn InMail
- LinkedIn Sales Navigator
- List Hygiene
- llms.txt
- Logfile-Analyse
- Logo Churn
- Long-Tail-Keyword
- Lookalike Audience
M
N
O
P
- Pain Point
- Passage Ranking
- Payback Period (CAC-Payback)
- People Also Ask
- Personalization Token
- Pillar Page
- Pilotprojekt
- Pipeline Coverage
- Pipeline Generation
- Pipeline Review
- Pipeline Velocity
- Pipeline-Hygiene
- Positionierung
- Predictive Lead Scoring
- Procurement (B2B-Einkauf)
- Product Qualified Account
- Product Qualified Lead (PQL)
- Product-Led Growth
- Product-Led Sales
- Product-Market-Fit
- Programmatic Advertising
- Progressive Profiling
- Prompt Engineering
- Proof of Concept (PoC)
- Proof of Value (PoV)
R
- Ramp Time (Einarbeitungszeit Vertrieb)
- Reference Selling
- Referral Marketing
- Renewal Rate
- Reply Rate
- Request for Information (RFI)
- Request for Proposal (RFP)
- Retargeting
- Retention Rate
- Retrieval-Augmented Generation
- Return on Ad Spend
- Revenue Intelligence
- Revenue Operations (RevOps)
- Reverse Trial
- Rich Snippet
- ROAS (Return on Ad Spend)
- ROI (Return on Investment)
- Round Robin
S
- Sales Acceleration
- Sales Accepted Lead (SAL)
- Sales Cadence
- Sales Cycle
- Sales Development Representative (SDR)
- Sales Enablement
- Sales Engagement Platform
- Sales Forecast (Umsatzprognose)
- Sales Funnel
- Sales Operations
- Sales Pipeline
- Sales Playbook
- Sales Qualified Lead (SQL)
- Sales Qualified Opportunity (SQO)
- Sales Readiness
- Sales Territory
- Sales Velocity
- Sales-Enablement-Content
- Sales-Led Growth
- Schema Markup
- Search Generative Experience
- Search Intent
- Seat Expansion
- Semantische Suche
- Sender Reputation
- SEO
- SERP
- SERP-Volatilität
- Server-Side-Tracking
- Service Level Agreement (Marketing-Vertrieb)
- Serviceable Addressable Market (SAM)
- Serviceable Obtainable Market (SOM)
- Share of Voice
- Smarketing (Sales-Marketing-Alignment)
- Social Graph
- Social Selling
- Social Selling Index (SSI)
- Soft Bounce
- Solution Selling
- Spam Trap
- Speed to Lead
- SPF Record
- SPIN Selling
- SSI Score
- Stage Conversion Rate
- Structured Data
T
- Technical Buyer
- Technical SEO
- Technographics (Technografische Daten)
- Territory Management
- Territory Planning
- Third-Party-Cookie
- Thought Leadership
- Time-to-Value
- ToFu, MoFu, BoFu
- Topic Cluster
- Topical Authority
- Total Addressable Market (TAM)
- Total Contract Value (TCV)
- Total Cost of Ownership (TCO)
- Touchpoint
- Transactional Intent
- Trigger Event
V
W
Von der Definition zur Umsetzung
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